5 competitive gates hidden inside ‘rank and display’
via searchengineland.com
Short excerpt below. Read at the original source.
If you’re a content strategist, you might feel this isn’t your territory. Keep reading, because it is. Everything you build feeds these five gates, and the decisions the algorithms make here determine whether the system recruits your content, trusts it enough to display it, and recommends it to the person who just asked for exactly […]