4 times PPC automation still needs a human touch
via searchengineland.com
Short excerpt below. Read at the original source.
PPC automation is now the standard in 2026. We’ve evolved from simple automated rules to Smart Bidding, scripts, budget pacing, and now AI-driven creative. The systems running our campaigns are, for the most part, surprisingly capable – even if it pains us to admit it. With that progress, the role of the PPC expert has […]