37% of consumers start searches with AI instead of Google: Study
via eightohtwo.com
Short excerpt below. Read at the original source.
Consumers are increasingly using AI tools — not Google — as their first source of information. This is driven by frustration with traditional search and rising expectations that AI will play a much larger role this year, according to a new report from Eight Oh Two, an SEO and PPC marketing agency. Why we care. […]