30-day vs. 7-day attribution in Google Ads: What the shorter window revealed
via searchengineland.com
Short excerpt below. Read at the original source.
For many advertisers, a 30-day click attribution is the default conversion window setting in Google Ads. Once that’s set, it’s rarely revisited. But what if your customers convert within a week, or even two days? One of my clients, a DTC retailer in an intensely competitive industry, has an average conversion window of 2.2 days. […]