24 generative engine optimization statistics marketing leaders should know
via blog.hubspot.com
Short excerpt below. Read at the original source.
I never thought I‘d see the day when “Googling” something and sifting through links would become passé. But, like many marketers over the last year, I’m seeing a massive shift in how people find brands, products, and answers online. More and more consumers are getting their answers directly from AI platforms like ChatGPT, and marketers […]