17 Ways K-Pop Became More Global Than Ever in 2025
via nytimes.com
Short excerpt below. Read at the original source.
Long touted as a badge of honor in both fan wars and press releases, the concept of going “global” has been an arguably unrealized goal for much of the K-pop industry prior to 2025. Yet the past 12 months have proven to be the scene’s most expansive year yet, reaching new heights and mainstream milestones. […]