11 PPC errors uncovered in recent B2B audits
via searchengineland.com
Short excerpt below. Read at the original source.
As algorithms take over ad platforms, truly expert marketers are being scrutinized — and rightly so. Managing ad accounts looks very different today than it did even a few years ago. Platforms have shifted heavily toward automation, with products like Meta’s Advantage+ and Google’s Performance Max leveling parts of the playing field and changing what […]