How Tag Sequencing Is Affecting Website Data Quality When Utilizing Consent Management
via neilpatel.com
Short excerpt below. Read at the original source.
Have you noticed that your site analytics feel a little, well, off lately? It’s not just your imagination. We’ve found a subtle growing issue popping up across multiple clients, and it might be hitting your site, too. It comes down to GTM tag priority and how these tags fire in relation to consent management. If […]