Forget the Great Decoupling – SEO’s Great Normalization has begun
via searchengineland.com
Short excerpt below. Read at the original source.
For years, SEO success was measured by charts pointing up and to the right. We celebrated traffic spikes, shared screenshots, and treated rising sessions as proof of strategy. But those days are gone. The Great Decoupling represents the decline of informational traffic The SEO playbook that was glorified for the last 10 years prioritized generating […]