PPC in the age of zero-click search: How to stay profitable
via searchengineland.com
Short excerpt below. Read at the original source.
PPC is getting tougher – and it’s not just because of competition. Click-through rates are falling, costs are rising, and once-steady campaigns are harder to keep profitable. The real shift is structural. Zero-click searches are changing how paid search works. How search moved beyond the blue links For years, PPC operated in the “blue link […]