Optimizing content for generative engines: 17 actionable tips

via searchengineland.com

Short excerpt below. Read at the original source.

Search behavior keeps tilting toward AI answers.  People still click classic results, but more are starting with AI summaries and only clicking when they want depth, proof, or tools.  Your job as an SEO is now twofold:  Rank in traditional search. Get your pages cited or summarized inside AI experiences.  How do you do both […]

Read at Source