AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth
via blog.hubspot.com
Short excerpt below. Read at the original source.
Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s AI-powered analytics can predict which subscribers are most likely to convert, optimize send times for maximum engagement, and track every dollar of revenue back to specific campaigns. The difference between good and great email marketing often comes down to which metrics you track […]