Burger King Says It Ditched ‘Creepy King’ Because He Was Scaring Off Families With Kids — Who Walked Straight Into McDonald’s Instead
via restaurantbusinessonline.com
Short excerpt below. Read at the original source.
Time for a bit of a throwback: do you remember the ‘Creepy King’ mascot from Burger King? The one with the uncanny valley face and all those bizarre commercials over the years? Well, it turns out BK had a major reason for leaving him in the dust. The Creepy King mascot debuted in 2004 and […]