Why A Mobile Measurement Partner (MMP) Is Crucial In A Privacy-First Mobile Ecosystem
via neilpatel.com
Short excerpt below. Read at the original source.
The app marketing space is hugely competitive, and at the same time, data privacy has become the defining challenge for marketers. From Apple’s App Tracking Transparency (ATT) to Google’s Privacy Sandbox, user-level tracking is harder than ever. To stay competitive, you need partners that give you visibility while keeping you compliant. Among these, one of […]