The global E-E-A-T gap: When authority doesn’t travel
via searchengineland.com
Short excerpt below. Read at the original source.
Many still treat E-E-A-T as a box to tick in an SEO audit. But it’s more than that – it’s how search engines and AI systems decide which content to trust. The paradox? Global brands that dominate in one country often underperform in others. Without clear local trust and authority signals, even the strongest global […]