How to win SEO budget conversations with your CFO
via searchengineland.com
Short excerpt below. Read at the original source.
If you’re walking into budget meetings with rankings, traffic, and keyword reports, you’re making the wrong case. CFOs don’t approve SEO budgets based on channel metrics. They approve investments that reduce risk, improve commercial outcomes, and justify capital allocation. As AI changes search economics and customer acquisition costs climb, translating SEO into business risk is […]