Link building for legitimacy: Building brand credibility in a competitive search environment by Resolve
via searchengineland.com
Short excerpt below. Read at the original source.
Link building for legitimacy means earning authoritative backlinks, brand mentions, and media coverage that signal trust, expertise, and credibility to search engines and AI systems. Instead of chasing link volume, it uses digital PR, original research, thought leadership, and journalist relationships to earn editorial citations — the authority signals behind Google’s E-E-A-T framework that help […]