Google’s Universal Commerce Protocol: The SEO implications
via searchengineland.com
Short excerpt below. Read at the original source.
As long as I’ve been in search marketing, the path has been simple: search query → click → buy. SEO followed the same model, with organic traffic, impressions, and click-through rate (CTR) serving as its primary measures of success. Google’s Universal Commerce Protocol (UCP) signals where search is headed, shifting from a discovery engine to […]