The future of performance marketing isn’t more vendors. It’s making your stack work harder. by Rokt mParticle
via mparticle.com
Short excerpt below. Read at the original source.
Performance marketing is under more pressure than it’s been in a decade — budgets are flat or reduced, expectations are rising,, and AI is raising the bar on what “good” looks like. For years, performance marketing has been built on a familiar playbook. When performance plateaus, add another vendor. When targeting weakens, buy another dataset. […]