Paid media is becoming an SEO investment in AI search
via semrush.com
Short excerpt below. Read at the original source.
The lines between paid media, PR, and SEO are officially gone. Investing in baked-in YouTube sponsorships, native UGC, and third-party review incentives is the modern equivalent of buying a high-DA backlink. When you fund these channels, you’re investing in information sources that shape how AI systems understand and recommend your brand. A recent social media […]