A Google Ads targeting tactic that cut invalid clicks by 50%
via semrush.com
Short excerpt below. Read at the original source.
Advertisers are estimated to lose $172 billion a year due to ad fraud by 2028. The problem is especially common in industries with high competition and CPCs. One of our clients operated in just such an industry, where high invalid click activity was tanking campaign performance. By adjusting Google Ads targeting, we reduced invalid-click activity […]