AI search is driving customers. Can you measure it? by CallRail
via callrail.com
Short excerpt below. Read at the original source.
For the past two years, marketers have been asking one question: How do I show up in AI search? We’ve seen endless discussions about AI optimization, visibility, and how large language models decide which businesses to recommend. But a more practical question is emerging: How do you measure whether AI search is actually driving customers? […]