LinkedIn Ads CPC benchmarks: How costs compare with Google Ads
via searchengineland.com
Short excerpt below. Read at the original source.
LinkedIn Ads has a reputation for being expensive. The data supports that at first glance. Across the client accounts analyzed for this study, LinkedIn’s average CPC was $11.12 compared with $5.45 on Google Ads. However, that comparison doesn’t tell the whole story. When we compare the cost of reaching new, high-intent B2B buyers, the gap […]