How to use Google query expansion to improve content visibility
via semrush.com
Short excerpt below. Read at the original source.
LLMs have changed the way people search and the way Google answers. While the SERP hasn’t been 10 blue links in a very long time, it has traditionally been centered on a single intent: the thing a person is looking for. Now, AI Overviews create a full article directly in the SERP. They don’t just […]