B2B brands rank in Google but appear in just 3% of AI Overviews
via semrush.com
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Most B2B brands rank for thousands of keywords in Google, but appear in only about 3% of AI-generated answers, according to Walker Sands’ B2B AI Search Visibility Benchmark of 828 enterprise companies. (Disclosure: I’m the director of SEO and GEO at Walker Sands.) The benchmark analyzed more than 45 million search queries in March across […]