How to make Performance Max focus on net new customers
via x.com
Short excerpt below. Read at the original source.
There’s a trap door waiting for DTC brands that invest in Google Ads that makes your dashboards look amazing, but absolutely wrecks your P&L. It’s the danger of recycling traffic from Meta. Thanks to the overlap between paid search and paid social traffic, running Google as a standalone channel is incredibly difficult if you don’t […]