Google Ads updates target-based bidding for budget-limited campaigns
via support.google.com
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Google is changing how target-based bid strategies behave when campaigns are constrained by budget, aiming to make performance more consistent with advertiser targets even as budgets fluctuate. The update will take effect on August 17th, with a new Bid Target Adjustment Tool becoming available on July 6. What’s happening. Google says campaigns using target-based bidding […]