AI Brand Visibility: You’re Tracking It Wrong
via neilpatel.com
Short excerpt below. Read at the original source.
Key Takeaways Most AI brand visibility tracking today replicates keyword tracking logic, using prompts instead of search terms. The underlying assumption is the same, and that’s the problem. Traditional search engines are deterministic: the same query tends to return similar results. LLMs are probabilistic: the same prompt can produce a wide range of valid answers. […]