AI referrals to travel sites surge 194% as engagement rises: Adobe
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AI referrals to U.S. travel sites nearly tripled in May. AI visitors spent more time on site and bounced less than visitors from traditional sources, according to Adobe. By the numbers. Traffic from AI sources to U.S. travel sites grew 194% year over year in May 2026, Adobe said. It was up 2,215% since October […]