Google delays Dynamic Search Ads migration to AI Max
via searchengineland.com
Short excerpt below. Read at the original source.
Google is pushing back the automatic migration of Dynamic Search Ads (DSA) to AI Max for Search campaigns by five months and restoring advertisers’ ability to create new DSA campaigns. The move gives advertisers more time to test AI-powered alternatives and manage the transition away from one of Google’s longest-running search campaign types on their […]