Burke Magnus: ‘Inside the NBA’ Was ESPN’s ‘Missing Piece’
via frontofficesports.com
Short excerpt below. Read at the original source.
“It was the missing piece for us.” With that one sentence, ESPN president of content Burke Magnus summed up why the most famous four letters in sports media wanted Inside the NBA for decades—and how the iconic studio show has pushed ESPN’s 2026 NBA Finals coverage to a whole new level. For more than 20 […]