How to estimate the traffic impact of SEO fixes
via searchengineland.com
Short excerpt below. Read at the original source.
Your backlog is full. Your developer wants to know what to tackle first. Your boss wants to know why three months of SEO work haven’t moved the needle. And you’re stuck defending your roadmap with gut feelings. If you can’t tell someone how much traffic a fix is worth before you ship it, you’re guessing. […]