Ginny Marvin clarifies AI Max, AI Search ads and what advertisers should prioritize after GML
via searchengineland.com
Short excerpt below. Read at the original source.
Google Marketing Live may be over, but advertisers still have questions. To help answer some of the biggest ones, Google Ads Liaison Ginny Marvin joined Julie Bacchini and the PPC Chat community for an extended Q&A covering everything from AI Max and AI Overviews to first-party data, AI Brief, measurement and the future of search […]