Accenture Acquires Whalar in Bid to Boost Influencer-Marketing Division
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Consulting and professional services giant Accenture has acquired creator and influencer agency Whalar, seeking to boost the scale of its marketing arm, Accenture Song. The deal will see Whalar co-CEOs Emma Harman and Jo Cronk join Accenture Song and continue to lead Whalar in their current roles. Whalar’s now-former parent company, Whalar Group, will enter […]