How TV ads create search demand — and what to do about it
via searchengineland.com
Short excerpt below. Read at the original source.
The best TV ads don’t just generate awareness. They generate searches. When a high-impact campaign airs, viewers immediately turn to Google, YouTube, and other platforms to learn more, find products, or continue engaging with a brand. The challenge isn’t generating that interest. It’s being ready to capture it. A recent World Cup campaign from Fox […]