Taylor Swift, the economics of hype, and what the World Cup gets wrong
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Short excerpt below. Read at the original source.
Taylor Swift accidentally ran a cleaner economic‑impact experiment than the World Cup—and she did it at the right scale. When her Eras Tour hit Philadelphia in May 2023, the Federal Reserve’s Beige Book recorded the strongest hotel revenue since the pandemic, explicitly crediting an “influx of guests for the Taylor Swift concerts in the city.” City […]