Google spotlights invalid click credits with new Ads help documentation
via support.google.com
Short excerpt below. Read at the original source.
Google published new documentation highlighting its Invalid Activity Credit Report, bringing renewed attention to a little-known tool that helps advertisers track refunds issued for invalid clicks and interactions. The big picture. It’s unclear whether the Invalid Activity Credit Report itself is new as advertisers have seen several of those metrics, like invalid click rate before. […]