Referral Traffic Is Declining for Smaller Publishers: What This Means and How to React
via axios.com
Short excerpt below. Read at the original source.
Key Takeaways Chartbeat data tracking more than 2,500 news sites globally shows Google search referrals declined 33 percent in 2025, with small publishers (fewer than 10,000 daily page views) seeing 60 percent declines over two years. AI platforms are compressing multiple sources into single answers, driving a rise in zero-click behavior that bypasses publisher sites […]