Broad match drives higher revenue per conversion – but at a cost: Study
via adalysis.com
Short excerpt below. Read at the original source.
With speculation swirling that Google Ads may eventually kill match types, advertisers still need to optimize for today’s reality. A new Adalysis study of 16,825 search campaigns shows broad match can unexpectedly deliver higher revenue per conversion, even though it often comes with higher CPAs. By the numbers: Exact match remains the most efficient, delivering […]