Google expands Data Manager API with GMP event ingestion
via ads-developers.googleblog.com
Short excerpt below. Read at the original source.
Google is consolidating measurement and audience activation workflows across its advertising platforms. New Data Manager API capabilities allow advertisers and partners to send offline conversion data to multiple Google Marketing Platform destinations and improve Customer Match performance with IP-based matching. What’s happening. The Data Manager API now supports offline conversion event uploads to Campaign Manager […]