GTA 6 Still Needs Big Marketing Push Despite Unprecedented Hype, Take-Two Boss Says
via ign.com
Short excerpt below. Read at the original source.
Grand Theft Auto 6’s marketing push is set to begin soon, and many are wondering how much Rockstar and Take-Two actually have to do to promote the game given the unprecedented levels of hype behind it. Take-Two boss Strauss Zelnick discussed this in an interview, saying “no matter how big a franchise is,” marketing remains […]