Level up your content marketing funnel — here’s how I make the right content for each stage
via hubspot.com
Short excerpt below. Read at the original source.
Creating content for every funnel stage is about more than just cranking out blog posts. It’s easy to fall into a routine — publishing the same kinds of pieces without stopping to ask if they’re what your audience actually needs at that moment. At one SaaS company I worked with, we were proud of our […]