The micro-macro shift: How to measure AI visibility now that precision is gone
via searchengineland.com
Short excerpt below. Read at the original source.
The funnel query pathway (FQP), the cohort-with-intent tree you populate from the conversion node upward, is the measurement framework for AI visibility. Measuring the FQP every quarter produces a defensible strategic read you can actually act on. The shift the methodology operationalizes is what I call the micro-macro shift. You can’t measure AI-era visibility with […]