Google Ads will start deleting historical reporting data after set retention periods
via support.google.com
Short excerpt below. Read at the original source.
Google is introducing a new Google Ads data retention policy that will limit how long advertisers can access historical reporting data inside the platform and APIs. Why we care. Advertisers relying on long-term historical performance data for reporting, forecasting or modeling may need to update their data storage strategies before older records become inaccessible. What’s […]