OpenAI is preparing conversion-focused ads for ChatGPT
via x.com
Short excerpt below. Read at the original source.
OpenAI is preparing to expand its advertising ambitions beyond brand awareness and into performance marketing, with new conversion-oriented ad formats designed to drive measurable actions. The move positions OpenAI more directly against Google and Meta by targeting the massive market of small and mid-sized businesses focused on leads, bookings and sales — not just impressions. […]