Organic traffic is still worth tracking — just not all of it
via searchengineland.com
Short excerpt below. Read at the original source.
HubSpot changed the name of its flagship conference from INBOUND to UNBOUND. This wasn’t a casual rebrand. It reflected a broader shift away from legacy SEO strategies built around top-of-funnel traffic. Modern search is shifting closer to a zero-click environment: The click-through rate curve is collapsing. We know that roughly 60% of searches now end […]