How signal decay hurts your top-of-funnel performance
via deloittedigital.com
Short excerpt below. Read at the original source.
Conversion signals are disappearing from your marketing data, and it’s probably costing your business money. Ad blockers, aggressive privacy laws, cookie deprecation, and a host of other converging factors have combined to mask significant conversion data, costing businesses up to $203 million in revenue annually, according to one Deloitte study. For most brands, the path […]