Brand mentions: How to track and measure visibility
via hubspot.com
Short excerpt below. Read at the original source.
Brand mentions aren’t a new concept, but answer engine optimization (AEO) is giving them a different weight. Brand mentions are any online reference to your brand, product, spokesperson, or company name; right now, they’re happening in more places than most teams can track. Beyond social posts and news articles, your brand is being named in […]