Consumers willing to pay more for lobster harvested with ropeless technology, study finds
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U.S. consumers are willing to pay more for lobster harvested using ropeless fishing technology designed to reduce whale entanglement risks, according to new University of Maine research. A study led by Qiujie “Angie” Zheng, associate professor of business analytics in the University of Maine’s Maine Business School, found that consumers are willing to pay an […]