Think AI can scale personalization alone? by Adobe
via business.adobe.com
Short excerpt below. Read at the original source.
Customers expect content tailored for them. In fact, 71% of consumers say it’s “critical” for brands to anticipate their needs and serve relevant content in the moment. But only 34% believe brands actually deliver. The disconnect doesn’t signify a lack of effort, but a lack of scale. Real personalization is about reaching every customer with […]